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Our story

About Makada Restoration SEO

Meet the Founder – Matt, SEO Strategist, AI Search Optimizer, & Web Designer

With over 5 years of hands-on experience in SEO and web design, I’ve helped businesses across Canada — from physiotherapy clinics and homebuilders to roofing and restoration companies — rank higher, attract more leads, and grow their bottom line.

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Years Experience

Who We Are

How'd I Get into SEO?

I got into SEO the hard way: by building a real company from the ground up. I created a roofing brand, PinkStar Roofing, solely to prove I could rank on Google and drive real leads. It worked — so well, in fact, that I ended up selling those leads and forming a lasting partnership with a roofing crew to fulfill the demand.

Today, I’m trusted by multi-million-dollar businesses to lead their entire digital strategy — not just for visibility, but for sustainable revenue growth. When you work with me, you’re not just hiring a marketer; you’re partnering with someone who’s done it from scratch, and who knows what it takes to grow a business online.

Since then, I’ve built and optimized over 200 websites, mastering every aspect of SEO: from on-page optimization and keyword targeting to content creation and off-page link building. I later founded Makada Web Design, which I proudly ranked as the #1 web design company in my hometown — a testament to the strategies I now use to help my clients.

What Makes Us Different

Our Core Values

At Makada Restoration SEO, our values guide every project we take on. We don’t believe in cookie-cutter strategies or chasing vanity metrics — we’re here to get real results for real businesses. From personalized service to proven tactics, everything we do is rooted in trust, transparency, and a relentless drive to help our clients grow.

Client-First Wins

Your success is our top priority. Every strategy is built to deliver real, measurable results that grow your business — because when you win, we win.

Personal Touch is Best

You work directly with me — no outsourcing, no middlemen. I handle every part of your project to ensure quality, consistency, and care from start to finish.

Built on Proof

I’ve built and ranked my own businesses before doing it for others. Every recommendation comes from firsthand experience, not theory — and it shows in the results.

Rooted in Integrity

I believe in honest work, ethical SEO, and doing right by my clients. No shortcuts, no gimmicks — just strategies that stand the test of time and Google updates

SEO Expertise

Accomplishments & Achievements

  • 5+ years in the SEO industry, specializing in Local SEO and lead generation for service-based businesses.

  • Certified SEO Expert

    • Completed Gotch SEO Academy

    • Earned SEO Expert Certification

    • Earned AI Search Tracking & Analytics Certification

  • Proven AI Search Visibility

    • Successfully ranked client brands in AI-powered search platforms, including:

      • ChatGPT

      • Google Gemini

      • Perplexity

    • Hands-on experience optimizing content and entities for LLM-driven discovery, helping businesses stay visible as search continues to shift toward AI platforms.

  • Leadership Experience

    • Served as Head of SEO at a digital marketing agency

    • Managed and executed SEO strategy for 150+ active SEO clients, overseeing:

      • Keyword strategy

      • On-page optimization

      • Content planning

      • Link acquisition

      • Performance tracking and reporting

  • Future-Focused SEO Approach

    • Actively adapt SEO strategies to align with the evolution of search toward AI-first and conversational discovery, ensuring clients are future-proofed, not just ranked today.