When disaster strikes, your restoration company jumps into action, but is your marketing doing the same? Many restoration businesses spend thousands on leads, but never stop to ask:
Are you paying too much per lead?
Is your marketing budget being wasted?
Could SEO bring you leads for free instead?
At Makada Restoration SEO, we help restoration contractors like you understand your numbers and unlock hidden growth opportunities. Our free tools below will show you exactly what your leads are costing—and how much you could save with powerful restoration SEO.
Use this free tool to discover your real cost per lead—and see if your marketing spend is sustainable.
In the restoration industry, every lead counts. From fire damage cleanup to mold remediation, your services are high-value, but lead costs can spiral out of control:
Water damage leads often cost $250–$500+ each
Mold remediation leads can run $100–$400+
Fire restoration leads can cost $300–$800+ depending on urgency
If you rely on paid ads or lead brokers, these costs can eat your profit margin alive.
Knowing your true cost per lead is step one. Step two? Finding ways to generate leads that don’t break the bank, like ranking on Google for free traffic.
Curious how much you’re really spending?
Plug in your numbers:
Total marketing spend
Total leads generated
Average job size
Instantly see:
Your true Cost Per Lead (CPL)
Estimated Return on Investment (ROI)
Whether you’re overpaying compared to industry benchmarks
Many restoration contractors discover they’re paying 2-3× the industry average—often because they’re relying too heavily on expensive paid ads.
If your leads are expensive, there’s another way: SEO.
Imagine being on the first page of Google for:
“water damage restoration [your city]”
“fire damage cleanup near me”
“mold removal services [your area]”
Instead of paying $200+ per lead, you’d get free organic traffic every month.
Our SEO ROI Simulator shows you:
How many monthly searches your services get in your area
How many website visitors you’d attract if you ranked #1 or #2
How many free leads that could generate
Absolutely. Restoration services have some of the highest-value jobs in home services. A single lead can mean thousands—or tens of thousands—in revenue. SEO helps you stop paying for every click.
Industry benchmarks vary:
Water damage: $200–$500 per lead
Mold remediation: $100–$400 per lead
Fire restoration: $300–$800 per lead
If you’re above these numbers, SEO can help reduce your costs dramatically.
Some of the best high-intent keywords for restoration include:
“fire damage restoration near me”
“water removal services [city]”
“mold remediation services”
“emergency restoration company”
“insurance claims help for fire damage”
Our SEO ROI Simulator identifies these opportunities in your specific market.
At Makada Restoration SEO, we specialize in helping restoration companies like yours lower lead costs and increase high-quality organic traffic.
We’re offering:
A free month of restoration SEO, A custom strategy based on your results from our tools, Zero risk and no contracts
Whether your current SEO is solid or you’re just getting started, our tools help you see the real numbers and explore your potential.
Try our Lead Cost Calculator now and see how much free traffic SEO could bring your business. Your competition is investing in SEO for restoration companies, and you should too!