When homeowners need a roof repair after a storm or a full replacement, they’re not calling the first number in the phone book — they’re searching on Google. If your roofing company isn’t at the top, your competitors are taking those calls. That’s where we come in. At Makada Restoration SEO, we specialize in helping roofing and restoration contractors dominate search results, generate consistent leads, and grow without depending on overpriced lead brokers or pay-per-click ads.
Roofing is one of the toughest industries online. Homeowners get multiple quotes, insurance companies push for speed, and out-of-town storm chasers flood local markets after every hailstorm.
SEO gives you an edge by:
Putting your company in front of local homeowners the moment they search.
Building trust with an optimized website, reviews, and credibility signals.
Reducing your cost per lead compared to Angi, HomeAdvisor, or paid ads.
👉 With the right roofing SEO strategy, Google becomes your #1 source of jobs.
Before we dive into our process, let me show you what real roofing SEO success looks like. These are companies I’ve worked with directly — building their websites, optimizing their SEO, and helping them dominate local search.
When I first got into SEO, I actually started my own roofing company — PinkStar Roofing LLC — to test my skills. Using strategic SEO and Google Business Profile optimization, I was able to get the company into the Google Map Pack and on the first page of Google for “Roofing Company Cambridge, ON.” My phone was ringing off the hook, and I even outsourced calls! One of my proudest SEO moments.
Hands-On Roofing came to me looking to rank locally in Guelph, ON. With targeted keyword research, on-page optimization, and Google Business Profile work, we achieved a first-page ranking for “Roofing in Guelph, ON” — generating consistent local leads and inbound calls.
For Delwood Group, we combined a new website build with an aggressive SEO and blogging strategy. The results? Website traffic increased by 300%, giving them a steady flow of qualified leads and boosting their local visibility.
We don’t do cookie-cutter SEO. Every roofing business is unique, and Google knows when a page genuinely helps homeowners. Here’s how we make your site the obvious choice over every other “SEO expert” out there:
We don’t just throw darts at a keyword board. We dig into what your customers are actually searching:
“Roof replacement + [your city]”
“Emergency roof repair + [your city]”
“Hail damage roof inspection”
“Commercial roofing contractors + [your city]”
Then we run a competitor gap analysis so you’re capturing keywords they’re missing — the ones Google wants to show when homeowners are ready to hire.
Traffic is useless if it doesn’t turn into calls. That’s why every roofing website we touch is built to convert:
Click-to-call buttons where your visitors can’t miss them
Lead forms on every service page for those who aren’t ready to call
Trust signals like BBB, GAF, CertainTeed, or IKO badges
Messaging homeowners care about — financing, insurance claims, emergency work
Think of it like installing a roof: the structure’s solid, and every shingle — er, page element — is placed to keep the leads coming.
Under the hood, we fix the stuff that holds most roofing sites back:
Crawl errors and duplicate content that confuse Google
Roofing business schema for services, reviews, FAQs, and service areas
Localized service area pages that actually read like they were written for that city
Smart internal linking so Google indexes pages faster
It’s like reinforcing your roof deck before putting on the shingles — a strong foundation makes everything work better.
Google loves experts, and homeowners do too. We help you become the go-to local roofing expert with:
Core service pages (roof repair, replacement, storm damage, inspections, commercial)
Blog posts that answer real questions: “How to Spot Hail Damage” or “Metal vs Asphalt Roof Costs”
FAQ schema so your answers show up in Google’s “People Also Ask” boxes
The result? More clicks, more trust, and more calls.
Not all links are created equal. We focus on roofing-relevant backlinks that Google respects:
Local chambers, roofing suppliers, and industry associations
Sponsorships that get backlinks and community exposure
Linkable assets like “Roofing Cost Calculators” or “Storm Damage Repair Guides”
These are the links that separate roofers who rank from those who don’t.
Your GBP is your #1 lead driver. We make it shine so you own the map pack:
Correct roofing categories (roof repair, siding, gutters)
Geo-tagged project photos that scream “we do great work”
Review-building campaigns with easy-to-share links
Weekly posts to show Google you’re active and trustworthy
Think of your GBP as the front door to your business — we make it impossible for homeowners to walk past.
We make sure you’re seen everywhere you serve:
Unique city landing pages (no boring copy-paste stuff)
NAP consistency across all directories
Hyperlocal backlinks from contractors, suppliers, and local news
The goal? You dominate every neighborhood and city around you.
We don’t just tell you SEO is working — we prove it with numbers:
Call tracking for every campaign
Form tracking and lead attribution
Clear monthly reports showing SEO → leads → roofing jobs
No fluff, no guessing, just measurable growth that puts your business on the map. Below shows the Google Analytics traffic breakdown of a roofing clients site:
At Makada Restoration SEO, we don’t just talk theory — we deliver results:
Helped True North Restoration & Golden Triangle DKI grow leads by 50%+ in under 6 months.
Taken tree service companies from invisible on Google to top spots in their cities.
Helped restoration and roofing-adjacent businesses cut dependence on paid leads by building sustainable organic traffic.
Explore our Restoration SEO Services →
I’m Matt McFarlane, founder of Makada Restoration SEO.
I started Makada after seeing how underserved contractors were online. Roofers and restoration pros were overpaying for shared leads or wasting money on ads — but not building anything long-term.
That’s why I created a transparent, contractor-focused SEO service that helps you own your presence on Google and bring in steady roofing jobs without middlemen.
Oh, and as an added value? I often kickstart partnerships by including a free month of SEO— so your SEO foundation is solid from day one.
Industry Expertise – We focus on contractors, restoration, and roofing SEO.
Proven Wins – Real businesses, real growth, real ROI.
Exclusivity Promise – We only partner with one roofer per market, so your competition stays your competition.
1. How long does it take for SEO to start bringing in roofing leads?
SEO isn’t instant, but done right, you can expect to see noticeable improvements in 3–6 months. Local SEO and Google Business Profile optimizations often show faster results, while organic content growth builds sustainable leads over time.
2. Can I do roofing SEO myself, or do I need a professional?
You can handle some basics, like updating your Google Business Profile or posting blogs, but professional SEO ensures your site is optimized for traffic, conversions, and rankings — all while saving you time so you can focus on running your roofing business.
3. Will SEO help my roofing company get more calls than paid leads from HomeAdvisor or Angi?
Yes. SEO targets homeowners actively searching for roofing services in your area, so your leads are warmer and often less expensive than shared leads from platforms. A well-optimized site and GBP can consistently drive calls without ongoing ad spend.
4. Do I need a new website to benefit from roofing SEO?
Not necessarily, but your site must be built to convert visitors. Older websites can often be optimized for speed, UX, and content. However, a modern, mobile-friendly, conversion-focused website makes SEO results faster and more predictable.
5. How do you measure SEO success for roofing companies?
We track actual leads, calls, form submissions, website traffic, and Google Business Profile interactions. Every month, you get a clear report showing how SEO directly impacts new roofing jobs — no guesswork.
Stop renting leads. Start owning your market.